BUGABOO AND STELLA McCARTNEY UNVEIL SPECIAL-EDITION STROLLER
Amsterdam, Netherlands – Bugaboo partners with Stella McCartney to introduce a special capsule that
brings together shared values of innovation, responsibility and design. Inviting Stella to reinterpret some
of Bugaboo’s most recognised silhouettes, the collaboration reflects a mutual commitment to functionality,
durability and more sustainable material choices.
The Bugaboo x Stella McCartney collection will include the following limited-edition items:
● Bugaboo Fox 5 Renew - The ultimate go-anywhere, consciously crafted stroller.
● Dragonfly Plus - The city stroller where comfort meets compact.
● Butterfly 2 Stroller - An ultra-compact travel stroller.
The collection integrates elements from Stella McCartney’s design language into Bugaboo’s engineering
expertise. Referencing the Falabella – a bag named after Stella’s childhood pony that has since become
a symbol of cruelty-free luxury – the collection translates its distinctive contrasts into considered detailing.
Masculine hardware meets softer finishes, incorporating recognisable Falabella features including the
diamond-cut chain, inspired by a horse bit, woven into the canopy, alongside vintage gold medallions and
the Stella McCartney logo. The collection includes three strollers and coordinating accessories in a
Tobacco Brown colourway, finished with Saddle Brown accents in vegan leather alternatives.
Sustainability is embedded throughout. Fabrics are crafted from recycled polyester made from plastic
bottles and coloured using water-free dye technology, reducing reliance on virgin resources and
minimising waste. Hardware incorporates a blend of bio-based materials and recycled aluminium.
True to Bugaboo’s principles, performance and practicality remain central. The result is a special-edition
collection designed with longevity in mind, combining responsible materials with thoughtful design – a
meeting point between Stella McCartney’s values and Bugaboo’s technical expertise.
“As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo makes
sense, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for
every mum who wants to bring her own individuality and playfulness into parenthood.” - Stella
McCartney.
The campaign, starring model, entrepreneur, and first-time mother, Poppy Delevingne, captures an
intimate and contemporary vision of motherhood, celebrating women not only as parents, but as
individuals. Set against natural landscapes, the imagery reflects moments of pause, freedom and
playfulness, embodying the collaboration’s central message: parenting and personal identity can thrive
together.
“Motherhood has completely changed the way I see the world. You suddenly realise how important it is to
surround your children with things that are made with care and full of joy. That's what I love about this
collaboration – it makes those everyday moments with your little one feel even more special.” - Poppy
Delevingne
The Bugaboo x Stella McCartney collection will be available from 15 September 2026 at mothercare Hong Kong
