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Due to long Easter Holidays, our delivery service will delay to some extent and "Collect in Store" service will also be suspended. Please accept our apologies
HSBC Red Hot Offers, enter promo code "HSBC" and the first 6 digits of Eligible Credit Card number to enjoy 15% off on ALL regular-priced items. T&C Apply
Early Learning Centre (ELC) helps children get off to the best possible start and develop vital skills while enjoying creative and stimulating play with its wide range of tremendously fun toys.
Every ELC toy is designed to help children explore the boundaries of their imaginations and creativity, to make learning fun and help children be all they can be.
Early Learning Symbols are printed on the outer-packaging to help parents to understand the toys and how they help the child develop at different growth stages.